Solution Based on Deception

Bike Company Eliminates Shipping Damage by Printing TV on Box

Application of TRIZ – Separation by Perspective:

You want the handler to treat the box like it is fragile, but they perceive it as not fragile, so they are not careful with it.  I want the handler to see it as fragile, but the box contains a bike which they assume does not need special care.  We could add more packing material, etc… or, we could create the impression that it is a fragile item, i.e. not a bike.

When a custom bike company had problems with safely shipping their goods, they came up with a creative solution keep everything safe. Instead of adding more packing material or switching shipping companies, they decided to start printing flat screen televisions on the sides of their boxes. Once they did this, nearly all of their shipping problems vanished.


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